The coffee table is the most photographed piece of furniture in America. Here’s the exact formula our styling team uses for every catalog shoot (and our own homes).
Rule 1: The tray is non-negotiable
Rule 2: Maximum of four heights
Rule 3: One living element (plant, moss ball, or fresh flowers)
Rule 4: One scent (candle or diffuser)
Rule 5: Books in descending size order, always odd number
Rule 6: One “personal” object (vintage camera, crystal, child’s drawing in acrylic frame)
Rule 7: Negative space is the star — leave 40 % empty
Download our free printable checklist and shop the exact trays and objects we use
